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5 Content Ideas for Your Next Business Blog

5 Content Ideas for Your Next Business Blog

Your business’s website is the perfect launching pad for enticing potential customers through the power of your own voice—with blogging. That’s because content marketing means establishing your business and your leaders as experts in your field. Sure, staring at a blank page is daunting when you don’t know what to write about. But luckily, we’ve got you covered. Check out these five content ideas for your next blog.

 

1. Share a Success Story

One customer’s success story sparks a world of ideas for your potential customers. When they see the wins you’ve already achieved for somebody, they start to picture what that could mean for your partnership with them. Think of some of your business’s top success stories and put them down on paper. Include tangible results that will easily resonate with your audience. Don’t forget to ask for permission to include quotes or names from your current customers championing their wins.

 

2. Talk About Products or Services

Sometimes you need more space than a product description page can give you. Use a blog post to go into more detail about the products and services your business offers. Or, maybe one of your products has a cool feature that you’ve never been able to talk about in-depth. Think about where you’d wished you had more room to elaborate in the past and get to writing.
 

3. Tell Your Origin Story

By now you probably know that many successful businesses were started in a garage: Apple, Disney and Amazon, to name a few. All of that goes to show that every business starts somewhere. What about your business? Use a blog post to detail why your business was started, where you came from and what your business stands for. This is an opportunity for you to create an emotional connection with your audience. This type of blog post will help to humanize your business. 

 

4. Address Frequently Asked Questions

There’s a reason they’re called “frequently” asked questions. Think about the questions your business receives time and time again. Then, use a blog post to develop thoughtful answers to those questions. Plus, this will make your job easier since customers will be able to find answers on their own. This helps drive truly qualified inquiries on the forms on your website, because hopefully your potential customers will have done some digging. 

 

5. Unveil New/Seasonal Offerings

‘Tis the season for a blog post around seasonal items. These last three months of the year always fly by, and with it comes the opportunity to promote seasonal offerings. Sure, you’ll want these new or seasonal product offerings up on your normal products or services page, but think of this blog post as an announcement to go more in-depth as to what you’re offering and the why behind it. 

 

Now it’s time to get out there and put the pen to paper… or more likely keyboard to blank document! Remember that consistency is key. As long as you’re writing from the heart and thinking from your potential customer’s point of view, you’ll have no problem with these five easy blogging ideas.

  • What Our Customers Are Saying
    What Our Customers Are Saying

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    When it comes to printing needs there are plenty of choices, however, LIPS provides consistently high quality products backed by knowledgeable staff and a graphics department that assures the printed products will be to the highest standards. When you factor in the one on one customer service it is understandable why so many customers work with LIPS again and again!
    Deb Kennedy
    Executive Director
    Broken Bow Chamber of Commerce

    “Professional, efficient, helpful and friendly describe the staff at LIPS. Not only are we very pleased with the quality of the print projects and the timeliness on getting them completed, but their service always comes with a smile. We are grateful to have them be a part of the community of Kearney!”
    ~ Cash-Wa Distributing, Kearney NE

    We have been working with LIPS Printing Service for over a decade. They have excellent service when it comes to pricing, printing, and even design work. They are a very trustworthy company who works to please their customers. They have always got work done on tight time crunches, and do a great job with it. We value their services and enjoy working with them.
    - Taubenheim Gelbvieh

    LIPS has done great work for us for many years, no matter what we order: envelopes, invoices, truck inspection sheets and the list goes on. We always get a quick response; and free delivery makes them a great place to do business with.
    Karen
    Paulsen Inc.

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