Skip to main content

We are a full-service printshop that proudly serves the local area.

We do it all...business cards, brochures, newsletters, flyers, posters, invites, postcards, wedding sets, stickers, catalogs, calendars, pocket folders, banners....and so much more. Our team of graphic designers, offset and digital printing experts, and top-notch bindery professionals are ready to turn your project into a one of a kind work of art.

Your brainchild is our inspiration.

Let us combine our printing and design expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

Thanks for choosing LIPS Printing Service for all your printing needs!

  • If you would like to place an order or get help with a new project, enter our online Customer Service Center.
  • If you need to download useful software and find helpful information, search our Resources & Support area.
  • To learn more about us, browse through our Company Information section.
  • An easy-to-use pulldown menu, search engine, and link to our contact form appear on each page. As well, feel free to consult the site map at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

Thanks for stopping!

6 Tips for Better Customer Retention

Ask any small business owner, and they will tell you: it’s much more costly to acquire a new customer than to retain and grow a current customer. However, many companies still place a huge emphasis on obtaining new customers through sales, marketing and advertising, yet pay little attention to their actual customer retention strategies. Businesses promote the sale, make the sale and then leave their customer behind, blowing in the wind. 

Customer retention should not only be high on your list of priorities, but it should require actual strategies. Fortunately, there are ways to keep your current clients happy, satisfied and coming back for more. Here are six tips for better customer retention.

 

1. Follow through on your sales pitch.

The quickest way to lose a customer is to make a promise in a sale, then not follow through once the client has signed on. While it might seem simple, many businesses often fall short on following through with their initial sales pitch. Instead, carefully track and record what sales persons include in their conversation, so clients never feel deceived. 

 

2. Set realistic expectations.

As you walk potential clients through your products or services, set realistic expectations for both yourself and the business. For instance, customers might become upset because they believe the business can deliver on X results immediately, when in reality those results could take months. By clearly setting expectations, clients understand exactly what they sign up for.

 

3. Create perks in the customer experience.

Customers love feeling appreciated, so be intentional about creating perks throughout the customer experience. For instance, if a customer buys a set of business cards from a company, the organization could throw in a perk for the customer with a free card holder. Small gestures like this create a positive customer experience. 

 

4. Establish a loyalty program.

When in doubt, a customer loyalty program is always a great way to increase retention rates. These programs reward your loyal customers for shopping with you by giving them incentives to keep coming back. Once clients opt-in to the loyalty program, be sure to give them the royal treatment with special deals, discounts and free prizes.

 

5. Experiment with email strategies.

Email marketing plays a huge role in customer retention, which is why it’s important to consistently experiment with your email strategies and see which ones clients respond to best. Discover which email strategy increases customer engagement so you can better tailor the content and product recommendations to keep customers coming back. 

 

6. Communicate regularly.

Finally, be sure to communicate regularly with current clients. Check in to see how they enjoyed the product or service they purchased, and share with them any upcoming deals or opportunities to try new items. Utilize an effective system for tracking and reporting customer metrics, so you can be in consistent communication whenever customers need it.

 

Businesses know it’s much more cost-effective to keep a current customer happy than to acquire a new customer. This is where customer retention strategies come in. Keep these tips in mind for retaining your top customers and see how your business grows because of it.

  • What Our Customers Are Saying
    What Our Customers Are Saying

    ____________________________________________________________________________________________

    When it comes to printing needs there are plenty of choices, however, LIPS provides consistently high quality products backed by knowledgeable staff and a graphics department that assures the printed products will be to the highest standards. When you factor in the one on one customer service it is understandable why so many customers work with LIPS again and again!
    Deb Kennedy
    Executive Director
    Broken Bow Chamber of Commerce

    “Professional, efficient, helpful and friendly describe the staff at LIPS. Not only are we very pleased with the quality of the print projects and the timeliness on getting them completed, but their service always comes with a smile. We are grateful to have them be a part of the community of Kearney!”
    ~ Cash-Wa Distributing, Kearney NE

    We have been working with LIPS Printing Service for over a decade. They have excellent service when it comes to pricing, printing, and even design work. They are a very trustworthy company who works to please their customers. They have always got work done on tight time crunches, and do a great job with it. We value their services and enjoy working with them.
    - Taubenheim Gelbvieh

    LIPS has done great work for us for many years, no matter what we order: envelopes, invoices, truck inspection sheets and the list goes on. We always get a quick response; and free delivery makes them a great place to do business with.
    Karen
    Paulsen Inc.

Powered by PrinterPresence