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LIPS Printing Service
Phone: 308.234.2319
Fax: 308.237.2323
Email lips@lipsprintzone.com
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We are a full-service printshop that proudly serves the local area.

We do it all...business cards, brochures, newsletters, flyers, posters, invites, postcards, wedding sets, stickers, catalogs, calendars, pocket folders, banners....and so much more. Our team of graphic designers, offset and digital printing experts, and top-notch bindery professionals are ready to turn your project into a one of a kind work of art.

Our Featured Products

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Have an important event coming up? Be sure your invitations reflect that. Let us create beautiful, eye-catching invitations for your baby shower, engagement party, wedding, anniversary party and more.

  • Leave a remarkable first—and lasting—impression with professionally designed letterhead. We'll work with you to create a style that best reflects your business and brand.

  • "It's what's inside that counts" may be true—but it can't hurt to have a little outside appeal as well. Send your mail in style with professionally designed envelopes, from classic black and white to colorful designs.

  • It's time to deliver a stronger campaign. In an increasingly cluttered mailbox, standing out is more important than ever. Let us help you create one that gets noticed, read and remembered.

  • It's about more than staying in touch; it's about staying on top. With bold designs and vivid color, we'll help you create great newsletters to make an instant impression.

  • Commemorate your special event and create a keepsake with a beautiful program. From banquets and ceremonies to weddings and anniversaries, we'll create printed programs worth holding on to.

  • Put your professionalism on full display. For years, our team has helped local businesses create posters that demand a second look.

  • It's not over till it's over. In fact, the final step of a print project may be the most important. We'll make sure your project gets wrapped up with the most appropriate finishing and bindery methods available.

  • See your ideas come to life when you collaborate with our experienced graphic designers. Our artists will work with you to create the perfect design for whatever you need, from banners to brochures.

  • This is our forte: top quality print jobs, done right and right on time. It's what we do best, and we're excited to do it for you—and you can put that in print.

  • Your direct mail doesn't go to nameless prospects. It lands in the hands of real people. Personalize your marketing materials and create a deeper connection with your audience with variable data printing.

Your brainchild is our inspiration.

Let us combine our printing and design expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

Thanks for choosing LIPS Printing Service for all your printing needs!

  • If you would like to place an order or get help with a new project, enter our online Customer Service Center.
  • If you need to download useful software and find helpful information, search our Resources & Support area.
  • To learn more about us, browse through our Company Information section.
  • An easy-to-use pulldown menu, search engine, and link to our contact form appear on each page. As well, feel free to consult the site map at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

Thanks for stopping!

February 3, 2025

Marketing 101: Effective Landing Pages

For small businesses, large companies and professional individuals, staying ahead on marketing tactics is an important component in growing an organization. One such marketing tactic is the popular use of landing pages. When visitors go to a website, they can oftentimes feel overwhelmed and lost with all of the different options; however, with the use of a landing page, website visitors come through a variety of different sources for one specific reason. 

Unlike a typical homepage, landing pages are a separate component of a website, and prompt visitors to take a specific action, such as trying out a new service or signing up for an email list. Therefore, landing pages are a critical part of a marketing strategy because of their targeting and lead generation capabilities. When it comes to building strong landing pages, there are vital components. In today’s lesson of Marketing 101, learn how you can create effective landing pages.

 

Clean Design

With web content in general, a clean design tends to be the best design. However, with landing pages in particular, a clean design is most often preferred. When visitors come to landing pages, they expect to be guided from Point A to Point B quickly and efficiently, without feeling overwhelmed by too many colors or information. Your goal with a landing page is to create the easiest experience possible for your visitor. Making sure to keep the design crisp and neat will help drive visitors through the landing page and help improve lead conversion rates.

 

Consistent Messaging

Messaging is a vital part of your landing page; after all, your goal is to get visitors to act, right? Therefore, consistent messaging matters. From the advertisement, to the headline, all the way through the copywriting, consistent messaging is vital. For example, if your advertisement says, “Stay up to date with our latest news!”, that same information should be included in the headline of the landing page, then throughout. Using the same language throughout a landing page creates a predictable and relevant user-experience, helping visitors stay on track easily.

 

Emotional Content

As most marketers could probably tell you, human beings tend to be driven more by emotion than logic. We tend to do what feels like the right decision, not necessarily what is the right decision. Keep this in mind when drafting up the content for your landing page. Spewing facts and information can definitely be helpful for visitors, but oftentimes it won’t compel them into taking that final leap of faith. Speak directly to clients’ emotions through engaging vocabulary.

 

Visual Appeal

A landing page full of single-space, black and white font definitely doesn’t seem like something interesting to read. Instead, be aware of the content you utilize in your landing page, and how visually appealing it is to visitors. Eye-catching images and impactful videos can say a lot more than full paragraphs worth of text. Pair these with some colors that pop or interesting fonts, and you can take your landing page to the next level—while still maintaining a clean design.

 

Call to Action

Finally and most importantly, you want landing pages visitors to do something when they visit. This is where the call to action comes in. Your call to action should be big, bold and clear. Create a prominent button that users can easily see and click, with messaging that feels inviting. Think of your CTA button as an “I want to…” button. For example, no one wants to “Submit.” But, people might want to “Join our team!” Strong, clear and fun CTAs can be the ultimate difference between a bounce and a lead-conversion for your landing page.

 

Marketing strategies matter for businesses, and landing pages are no exception. With their targeted approach and calls to action, landing pages help drive greater lead conversions for new and prospective clients. Next time you draft up a landing page, use some of these tips to help get the best results and grow your business. 

  • What Our Customers Are Saying
    What Our Customers Are Saying

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    When it comes to printing needs there are plenty of choices, however, LIPS provides consistently high quality products backed by knowledgeable staff and a graphics department that assures the printed products will be to the highest standards. When you factor in the one on one customer service it is understandable why so many customers work with LIPS again and again!
    Deb Kennedy
    Executive Director
    Broken Bow Chamber of Commerce

    “Professional, efficient, helpful and friendly describe the staff at LIPS. Not only are we very pleased with the quality of the print projects and the timeliness on getting them completed, but their service always comes with a smile. We are grateful to have them be a part of the community of Kearney!”
    ~ Cash-Wa Distributing, Kearney NE

    We have been working with LIPS Printing Service for over a decade. They have excellent service when it comes to pricing, printing, and even design work. They are a very trustworthy company who works to please their customers. They have always got work done on tight time crunches, and do a great job with it. We value their services and enjoy working with them.
    - Taubenheim Gelbvieh

    LIPS has done great work for us for many years, no matter what we order: envelopes, invoices, truck inspection sheets and the list goes on. We always get a quick response; and free delivery makes them a great place to do business with.
    Karen
    Paulsen Inc.

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