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LIPS Printing Service
Phone: 308.234.2319
Fax: 308.237.2323
Email lips@lipsprintzone.com

We are still OPEN!

We are still offering all services. The health and safety of our customers and staff is important to us. Just let us know how we may be able to assist you with an order placement or delivering of your printed product. As always, orders can be placed over the phone and through our website. Our doors are open and we will take the necessary steps to keep all safe and healthy!

Our Featured Products

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Have an important event coming up? Be sure your invitations reflect that. Let us create beautiful, eye-catching invitations for your baby shower, engagement party, wedding, anniversary party and more.

  • Leave a remarkable first—and lasting—impression with professionally designed letterhead. We'll work with you to create a style that best reflects your business and brand.

  • "It's what's inside that counts" may be true—but it can't hurt to have a little outside appeal as well. Send your mail in style with professionally designed envelopes, from classic black and white to colorful designs.

  • It's time to deliver a stronger campaign. In an increasingly cluttered mailbox, standing out is more important than ever. Let us help you create one that gets noticed, read and remembered.

  • It's about more than staying in touch; it's about staying on top. With bold designs and vivid color, we'll help you create great newsletters to make an instant impression.

  • Commemorate your special event and create a keepsake with a beautiful program. From banquets and ceremonies to weddings and anniversaries, we'll create printed programs worth holding on to.

  • Put your professionalism on full display. For years, our team has helped local businesses create posters that demand a second look.

  • It's not over till it's over. In fact, the final step of a print project may be the most important. We'll make sure your project gets wrapped up with the most appropriate finishing and bindery methods available.

  • See your ideas come to life when you collaborate with our experienced graphic designers. Our artists will work with you to create the perfect design for whatever you need, from banners to brochures.

  • This is our forte: top quality print jobs, done right and right on time. It's what we do best, and we're excited to do it for you—and you can put that in print.

  • Your direct mail doesn't go to nameless prospects. It lands in the hands of real people. Personalize your marketing materials and create a deeper connection with your audience with variable data printing.

Your brainchild is our inspiration.

Let us combine our printing and design expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

Thanks for choosing LIPS Printing Service for all your printing needs!

  • If you would like to place an order or get help with a new project, enter our online Customer Service Center.
  • If you need to download useful software and find helpful information, search our Resources & Support area.
  • To learn more about us, browse through our Company Information section.
  • An easy-to-use pulldown menu, search engine, and link to our contact form appear on each page. As well, feel free to consult the site map at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

Thanks for stopping!

February 22, 2021

When Marketing Worlds Collide: Bridging Offline and Online Efforts

When Marketing Worlds Collide: Bridging Offline and Online Efforts

Marketing for businesses is often a game of old world vs. new world. But instead of pitting the two against each other, it’s time to reframe your thinking. Who says two proven marketing methods can’t coexist to form a super strategy? 

We’re proposing a world where your printed brochures and your social media posts can live in harmony. Let’s explore how you can best leverage your offline marketing materials to support your online marketing efforts, and vice versa. 

 

Start with a Consistent Message

A successful marketing campaign stays consistent with messaging no matter the channel. The first step to building a cross-functional campaign is to decide what goal you’re trying to accomplish and what you’re trying to say. After establishing your goals, write out your key points and your key messages. Then think about how those will best translate to your offline or online tools. 

Consider this—just because a hashtag is a social element doesn’t mean it shouldn’t live on your physical printed marketing pieces. Develop hashtags and a call to action that you can include on your direct mail pieces or posters to encourage your audience to take their offline interest in your story online. You can also send a mailer and encourage people to take a picture of it and use those hashtags online that you create.

 

Choose Your Channels

After you’ve identified your goal, it’s time to choose your channels. If possible, try to get the same audience offline and online. This is made possible by keeping the most accurate and up-to-date records like email and mailing address for your customers. 

Some examples of cross-promotion include using brochures that drive business back to your website or creating excitement via email for a special surprise that’s on its way in the mail. Use one channel to promote what’s coming next. Or, as we’ll discuss below, you can use channels to immediately mix the offline and online experiences. 

 

Mix Your Channels

Artificial intelligence sounds like something of the future but it’s already here to stay. Simply put, it means that it is a task done by computers or machines that would normally need to be done by a human. You could use artificial intelligence to better identify audiences you’re targeting. For example, there is capability online to identify total strangers who have been checking out your website. You could then prompt them with a digital advertisement asking them to enter their address for a mailed surprise. This is one example of how you can take the conversation offline after establishing the relationship online.

Using an app, you can also create physical objects, like a sign or a cardboard cutout, along with a QR code on the physical piece that opens up a fun online experience once scanned on a phone’s camera app. There are endless possibilities to mix the online and offline experience just waiting to be designed and printed. 

 

Long gone are the days of choosing old school vs. new school. That’s because when paired together, it’s a match made in heaven. Both are effective at driving sales to your business and when integrated, your chances of success exponentially increase.

  • What Our Customers Are Saying
    What Our Customers Are Saying

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    When it comes to printing needs there are plenty of choices, however, LIPS provides consistently high quality products backed by knowledgeable staff and a graphics department that assures the printed products will be to the highest standards. When you factor in the one on one customer service it is understandable why so many customers work with LIPS again and again!
    Deb Kennedy
    Executive Director
    Broken Bow Chamber of Commerce

    “Professional, efficient, helpful and friendly describe the staff at LIPS. Not only are we very pleased with the quality of the print projects and the timeliness on getting them completed, but their service always comes with a smile. We are grateful to have them be a part of the community of Kearney!”
    ~ Cash-Wa Distributing, Kearney NE

    We have been working with LIPS Printing Service for over a decade. They have excellent service when it comes to pricing, printing, and even design work. They are a very trustworthy company who works to please their customers. They have always got work done on tight time crunches, and do a great job with it. We value their services and enjoy working with them.
    - Taubenheim Gelbvieh

    LIPS has done great work for us for many years, no matter what we order: envelopes, invoices, truck inspection sheets and the list goes on. We always get a quick response; and free delivery makes them a great place to do business with.
    Karen
    Paulsen Inc.

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