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Big Ideas for Your Next Business eBook

If you’re a business owner, professional or marketer, then you’ve probably heard about one of the latest crazes in online marketing: the eBook. An eBook, also known as an electronic or digital book, is a version of a book released digitally, so readers can enjoy the text and images via their electronic devices, such as a tablet or laptop. 

Recently, many small and large businesses have taken to producing their own eBooks for clients and potential customers to enjoy. When it comes to content marketing for your business, an eBook is a great step. If you’re not sure where to start, here are some big ideas for your next business eBook.

 

How-to Guide

One of the most popular types of eBooks is the informative how-to guide. In this, you teach the reader about something you’re experienced in. More than likely, you or your company knows how to do something which other people do not know. Use this information as a way to generate content you can share with customers. For instance, a marketing company might produce an eBook on How to Create an eBook for Your Business. 

 

Step-by-Step Process

Similar to the how-to guide, the step-by-step process brings a unique twist to the instructive information you have to share. Only this way, you share the in-depth steps on how readers can accomplish or learn something new. If you really want to develop a robust resource guide, you could even combine the how-to guide with the step-by-step process. For instance: How to Create an eBook for Your Business: A Step-by-Step Guide to Production.

 

Industry Expert

If you want to market the business as the expert in the industry, then an eBook is the perfect way to do so. Consider what products or services you provide which you would consider the company an “expert” in, and then share about those through an eBook. Give industry info and insider information, but be careful to not release too much, so readers will want to come learn more as customers.

 

Influencer Spotlight

Speaking of the industry, why not write an eBook by spotlighting an influencer? Industry influencers often have a lot to say, and have had a huge impact on the products or services you promote. Write an eBook featuring them, or reach out and see if they would be interested in being a guest content creator. However you choose to incorporate an influencer, everyone wins in the business partnership.

 

Blog Posts Compilation

If your business has a consistent website blog, then why not put all of that content to another great use: an eBook. A blog posts compilation is the perfect way to incorporate relevant and related blog articles into a “super resource” of sorts. You can use the same content you’ve already produced, or you can add in extra bonus information for the eBook readers. This is a simple way to accomplish two goals with one effort, by reusing content in a different marketing outlet.

 

Seasonal Resource

Of course, the perfect way to promote your eBook is by connecting it to seasonal interests. Do any of your products or services have a seasonal connection, whether through weather, holidays or events? Use this seasonal connection to write an eBook as a resource for the occasion. For instance, a print shop might create an eBook on Designing Your Perfect Wedding Invitation during winter, just in time for brides to order their invites for wedding season.

 

If your business wants to upgrade its content marketing game, then an eBook is the perfect way to go. Consider some of these topic ideas as you develop your next eBook, to see how it can influence your business growth.

  • What Our Customers Are Saying
    What Our Customers Are Saying

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    When it comes to printing needs there are plenty of choices, however, LIPS provides consistently high quality products backed by knowledgeable staff and a graphics department that assures the printed products will be to the highest standards. When you factor in the one on one customer service it is understandable why so many customers work with LIPS again and again!
    Deb Kennedy
    Executive Director
    Broken Bow Chamber of Commerce

    “Professional, efficient, helpful and friendly describe the staff at LIPS. Not only are we very pleased with the quality of the print projects and the timeliness on getting them completed, but their service always comes with a smile. We are grateful to have them be a part of the community of Kearney!”
    ~ Cash-Wa Distributing, Kearney NE

    We have been working with LIPS Printing Service for over a decade. They have excellent service when it comes to pricing, printing, and even design work. They are a very trustworthy company who works to please their customers. They have always got work done on tight time crunches, and do a great job with it. We value their services and enjoy working with them.
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    LIPS has done great work for us for many years, no matter what we order: envelopes, invoices, truck inspection sheets and the list goes on. We always get a quick response; and free delivery makes them a great place to do business with.
    Karen
    Paulsen Inc.

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