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We are a full-service printshop that proudly serves the local area.

We do it all...business cards, brochures, newsletters, flyers, posters, invites, postcards, wedding sets, stickers, catalogs, calendars, pocket folders, banners....and so much more. Our team of graphic designers, offset and digital printing experts, and top-notch bindery professionals are ready to turn your project into a one of a kind work of art.

Your brainchild is our inspiration.

Let us combine our printing and design expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

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The Power of Print: How to Stand Out

In the world of technology, whipping up an email and pressing send without giving it a second thought is one option for your marketing efforts. The issue? With the ease of email marketing, your audience may become inundated with messages. It’s harder and harder to stand out in the inbox. On the flip side—there’s a way to stand out with your messaging that takes time, effort and careful consideration before you send: direct mail marketing. This holiday season, don’t forget the power of print marketing as a way to stand out above the rest. Here’s how you can take advantage.

 

Use Various Sizes and Colors

With direct mail marketing, the shape and design is in your favor as you seek to stand out in the mailbox. Think outside of the normal envelope shape and  use unique shapes and cutouts. You can choose a bright color. The sky's the limit with direct mail designs. Make sure you have your company’s brand standards in mind as you’re designing. If you need help, don’t be afraid to employ experts to help you get the design right.

 

Get Your Lists in Shape

There’s nothing worse than putting time and effort into a campaign, only to send it to the wrong place. For all of your marketing efforts, it is vital to keep your lists up to date. Confirm address changes and contact information periodically to ensure you’re not wasting your efforts on the wrong recipients. Plus, segment your lists when applicable to reach specific audiences with a tailored message just for them!

 

Send with Purpose

When spending the time to develop a print campaign, make sure your call to action is crystal clear. Are you sending your audience a special deal? Using the mail piece to invite them to an event? Maybe you need something from your audience. Make your ask clear or what you want your audience to do next. Every mail piece, even if your intent is to be purely informational, should have a next step (like visiting a website to learn more). 

 

Tie in Digital

Just because you’re using print doesn’t mean electronic elements can’t or shouldn’t be tied into your campaign! Having a website landing page is a great way to include more information that you couldn’t fit onto the printed piece. QR codes are an easy way to give your audience the option to find more information. You’ll simply generate a QR code to put onto your print piece, and your audience then uses their phone camera to scan the code. A website URL will pop up, making it easy for your audience to get more information! 

Plus, your campaign can involve multiple touchpoints—both print and digital. Studies have shown that it takes multiple times saying the same message (maybe in different ways) before your audience truly recalls the information. Use email marketing and direct mail to hit on the same sale or the same message to help your audience recall the information. 

 

The power of print is incredible, especially when mixed with digital touchpoints. This is your reminder to spend the time to get it right. Use a unique design to stand out in the mailbox, keep your lists up to date and send with a purpose! This is the winning combination for print marketing success.

  • What Our Customers Are Saying
    What Our Customers Are Saying

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    When it comes to printing needs there are plenty of choices, however, LIPS provides consistently high quality products backed by knowledgeable staff and a graphics department that assures the printed products will be to the highest standards. When you factor in the one on one customer service it is understandable why so many customers work with LIPS again and again!
    Deb Kennedy
    Executive Director
    Broken Bow Chamber of Commerce

    “Professional, efficient, helpful and friendly describe the staff at LIPS. Not only are we very pleased with the quality of the print projects and the timeliness on getting them completed, but their service always comes with a smile. We are grateful to have them be a part of the community of Kearney!”
    ~ Cash-Wa Distributing, Kearney NE

    We have been working with LIPS Printing Service for over a decade. They have excellent service when it comes to pricing, printing, and even design work. They are a very trustworthy company who works to please their customers. They have always got work done on tight time crunches, and do a great job with it. We value their services and enjoy working with them.
    - Taubenheim Gelbvieh

    LIPS has done great work for us for many years, no matter what we order: envelopes, invoices, truck inspection sheets and the list goes on. We always get a quick response; and free delivery makes them a great place to do business with.
    Karen
    Paulsen Inc.

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