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LIPS Printing Service
Phone: 308.234.2319
Fax: 308.237.2323
Email lips@lipsprintzone.com
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We are still OPEN!

We are still offering all services. The health and safety of our customers and staff is important to us. Just let us know how we may be able to assist you with an order placement or delivering of your printed product. As always, orders can be placed over the phone and through our website. Our doors are open and we will take the necessary steps to keep all safe and healthy!

Our Featured Products

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Have an important event coming up? Be sure your invitations reflect that. Let us create beautiful, eye-catching invitations for your baby shower, engagement party, wedding, anniversary party and more.

  • Leave a remarkable first—and lasting—impression with professionally designed letterhead. We'll work with you to create a style that best reflects your business and brand.

  • "It's what's inside that counts" may be true—but it can't hurt to have a little outside appeal as well. Send your mail in style with professionally designed envelopes, from classic black and white to colorful designs.

  • It's time to deliver a stronger campaign. In an increasingly cluttered mailbox, standing out is more important than ever. Let us help you create one that gets noticed, read and remembered.

  • It's about more than staying in touch; it's about staying on top. With bold designs and vivid color, we'll help you create great newsletters to make an instant impression.

  • Commemorate your special event and create a keepsake with a beautiful program. From banquets and ceremonies to weddings and anniversaries, we'll create printed programs worth holding on to.

  • Put your professionalism on full display. For years, our team has helped local businesses create posters that demand a second look.

  • It's not over till it's over. In fact, the final step of a print project may be the most important. We'll make sure your project gets wrapped up with the most appropriate finishing and bindery methods available.

  • See your ideas come to life when you collaborate with our experienced graphic designers. Our artists will work with you to create the perfect design for whatever you need, from banners to brochures.

  • This is our forte: top quality print jobs, done right and right on time. It's what we do best, and we're excited to do it for you—and you can put that in print.

  • Your direct mail doesn't go to nameless prospects. It lands in the hands of real people. Personalize your marketing materials and create a deeper connection with your audience with variable data printing.

Your brainchild is our inspiration.

Let us combine our printing and design expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

Thanks for choosing LIPS Printing Service for all your printing needs!

  • If you would like to place an order or get help with a new project, enter our online Customer Service Center.
  • If you need to download useful software and find helpful information, search our Resources & Support area.
  • To learn more about us, browse through our Company Information section.
  • An easy-to-use pulldown menu, search engine, and link to our contact form appear on each page. As well, feel free to consult the site map at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

Thanks for stopping!

May 22, 2023

How to Take Professional Business Photos

When it comes to managing, working with or marketing for a business, a professional image is everything. You want customers to see the brand and identify it with a company they can trust, rather than think of it as suspicious or even uncredible. 

One way to present the business brand in a positive light with clients and potential customers is through the photos shared in various marketing avenues. Whether you choose to take photos with a quality camera or a simple smartphone, there are specific ways to ensure pictures turn out clean, crisp and professional. Here’s how to take professional business photos.

 

1. Invest in quality pictures.

First and foremost, consider your goals for the professional business photos. Do you want to use them in a marketing campaign? Maybe just for a social media post. Or, perhaps on the website. No matter how you decide to use them, consider the investment you want to make. If these pictures will help gain a significant return, then it’s probably worth it to invest in a quality camera for the business. Even if you choose to use a smartphone to take the pictures, it could be worthwhile to invest in editing software, a photography light or even a nice backdrop for headshots. Whatever your goals are for the photos, the investment should align with the expected return.

 

2. Take advantage of natural lighting.

Natural lighting is almost always better than the lighting indoors or with a flash, particularly for amateur photographers. Whenever possible, shoot outdoors when developing any stock photography for the business’s marketing efforts. If you must take pictures indoors, try to avoid using flash whenever possible. Instead, use a steady light, such as a light ring or a professional photography light. Whatever the source of light, always make sure subjects are facing it rather than having it behind them, to brighten up their faces and avoid dark pictures with low contrast.

 

3. Remember the rule of thirds.

Every good photographer knows the rule of thirds. This simple principle will help photos look more professional without much adjustments. Photos tend to look best—and less amateur—when subjects are just slightly off-center. For instance, visualize two horizontal lines and two vertical lines crossing the image area of the photo. When taking a photo of a person or an object, place it where the lines cross. Consider the picture of a sunset. You wouldn’t want the horizon in the exact middle of the picture; instead, the land should cover the bottom third of the picture, the sunset in the middle third and the rest of the sky in the top third. These areas are the best spots for subjects because it gives the photo a stronger sense of movement, urgency and interest.

 

4. Have a clear subject.

When it comes to developing marketing photos in particular, it can be easy to take “busy” photos—images with lots of people, lots of products and lots of stuff going on. These pictures can be overwhelming for customers, and definitely appear unprofessional. Instead, identify a clear subject for the photo and focus it on one object, interaction or person in the shot. This draws viewers’ eyes into one specific spot, so they can quickly and easily grasp the concept of the photo and connect with it.

 

5. Keep editing simple.

Finally, editing. In addition to taking quality photos, you will also want to use quality editing software. This editing software might be the built-in filters which come with the smartphone; they could be a free online editing program like PicMonkey; they could even be the industry standard, Photoshop. Whatever you decide to use, keep editing decisions simple and clear. Use software to crop, adjust brightness and color, but don’t go overboard with extreme filters, extra frames or text. Editing should enhance the photos, not completely overpower them.

 

If you want to enhance business marketing, don’t be afraid to step out of your comfort zone and experiment with photography. Take advantage of these tips to learn how to take professional business photos which can enhance your marketing efforts and grow the business.

  • What Our Customers Are Saying
    What Our Customers Are Saying

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    When it comes to printing needs there are plenty of choices, however, LIPS provides consistently high quality products backed by knowledgeable staff and a graphics department that assures the printed products will be to the highest standards. When you factor in the one on one customer service it is understandable why so many customers work with LIPS again and again!
    Deb Kennedy
    Executive Director
    Broken Bow Chamber of Commerce

    “Professional, efficient, helpful and friendly describe the staff at LIPS. Not only are we very pleased with the quality of the print projects and the timeliness on getting them completed, but their service always comes with a smile. We are grateful to have them be a part of the community of Kearney!”
    ~ Cash-Wa Distributing, Kearney NE

    We have been working with LIPS Printing Service for over a decade. They have excellent service when it comes to pricing, printing, and even design work. They are a very trustworthy company who works to please their customers. They have always got work done on tight time crunches, and do a great job with it. We value their services and enjoy working with them.
    - Taubenheim Gelbvieh

    LIPS has done great work for us for many years, no matter what we order: envelopes, invoices, truck inspection sheets and the list goes on. We always get a quick response; and free delivery makes them a great place to do business with.
    Karen
    Paulsen Inc.

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