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We are a full-service printshop that proudly serves the local area.

We do it all...business cards, brochures, newsletters, flyers, posters, invites, postcards, wedding sets, stickers, catalogs, calendars, pocket folders, banners....and so much more. Our team of graphic designers, offset and digital printing experts, and top-notch bindery professionals are ready to turn your project into a one of a kind work of art.

Your brainchild is our inspiration.

Let us combine our printing and design expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

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3 Tactics to Help Build a Profitable Email List

You deploy your marketing through several channels, but if you’re in any sort of ecommerce, a strong email campaign can be your best friend.

Email marketing isn’t a grand investment, so it’s an easy avenue to find ROI because the opportunity far outweighs the cost. Granted, not everyone will open your emails, but those that do tend to be your star customers—they buy, and best of all, they come back for more (aka repeat buyers). 

The wider your email distribution, the greater the opportunity is to increase your sales. So make the most of your messaging to customers’ inboxes through some good old fashioned email list building through these three methods.

 

Make it easy to opt in on your site.

We don’t suggest hitting your website visitors over the head with email subscription forms, but peppering your site with quick-and-easy ways for customers to get their name on your list is a good place to start.

Place a clean, easy-to-find email address entry field in your footer. Build out calls-to-action at the bottom of web pages to elicit an email address. Incentivize joining your email list by revealing some of the helpful content you share. Consider a pop-up for a visitor who spends more than a few seconds when they arrive on your site. 

 

Offer essential resources that cost only an email address.

When you know your customers, you know what makes them tick, what makes them happy and what makes them angry. Creating meaningful content to answer any of their questions is a great way to add more names to your email list.

If you build a special resource—like a content marketing calendar, social media campaign template or a whitepaper about industry research findings—gate it on your site. A user needs only to submit an email address for your CRM to automatically send them the resource. It’s a win-win for you: you’ve gained an email address and a customer’s trust thanks to the helpful content you’ve mindfully put together for them to use on their own.

 

Who doesn’t love a good coupon?

You can guarantee to keep a customer coming back for more with a free promo code. It’s almost standard practice among ecommerce sites to offer a special coupon to a first-time site visitor at this point.

Ordinarily taking the shape of a pop-up form, this bonus offer can be anything your new customers might want. It could be free shipping on their first order, or maybe 20% off a special category of items. Or, if you’re feeling particularly generous, the buy-one-get-one-free deal. Delivering a discount off the bat is a good way to build brand affinity, too. 

 

And the fun doesn’t have to stop there. If you want to get extra ambitious, you can try these tactics as well:

  • Run a webinar and use email addresses as the sign-up credential.
  • Build landing pages for special products (even previewing ones you aren’t selling yet) and build anticipation by asking a user to join an exclusive, insider email list.
  • Create a blog or e-newsletter your visitors can subscribe to. 
  • Run a special giveaway to users who submit their email address—pick a lucky winner and incentivize others to stick around for future giveaways, promo codes or helpful tips. 
  • What Our Customers Are Saying
    What Our Customers Are Saying

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    When it comes to printing needs there are plenty of choices, however, LIPS provides consistently high quality products backed by knowledgeable staff and a graphics department that assures the printed products will be to the highest standards. When you factor in the one on one customer service it is understandable why so many customers work with LIPS again and again!
    Deb Kennedy
    Executive Director
    Broken Bow Chamber of Commerce

    “Professional, efficient, helpful and friendly describe the staff at LIPS. Not only are we very pleased with the quality of the print projects and the timeliness on getting them completed, but their service always comes with a smile. We are grateful to have them be a part of the community of Kearney!”
    ~ Cash-Wa Distributing, Kearney NE

    We have been working with LIPS Printing Service for over a decade. They have excellent service when it comes to pricing, printing, and even design work. They are a very trustworthy company who works to please their customers. They have always got work done on tight time crunches, and do a great job with it. We value their services and enjoy working with them.
    - Taubenheim Gelbvieh

    LIPS has done great work for us for many years, no matter what we order: envelopes, invoices, truck inspection sheets and the list goes on. We always get a quick response; and free delivery makes them a great place to do business with.
    Karen
    Paulsen Inc.

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