Skip to main content
LIPS Printing Service
Phone: 308.234.2319
Fax: 308.237.2323
Email lips@lipsprintzone.com
Go to Previous Slide Go to Next Slide

We are a full-service printshop that proudly serves the local area.

We do it all...business cards, brochures, newsletters, flyers, posters, invites, postcards, wedding sets, stickers, catalogs, calendars, pocket folders, banners....and so much more. Our team of graphic designers, offset and digital printing experts, and top-notch bindery professionals are ready to turn your project into a one of a kind work of art.

Our Featured Products

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Have an important event coming up? Be sure your invitations reflect that. Let us create beautiful, eye-catching invitations for your baby shower, engagement party, wedding, anniversary party and more.

  • Leave a remarkable first—and lasting—impression with professionally designed letterhead. We'll work with you to create a style that best reflects your business and brand.

  • "It's what's inside that counts" may be true—but it can't hurt to have a little outside appeal as well. Send your mail in style with professionally designed envelopes, from classic black and white to colorful designs.

  • It's time to deliver a stronger campaign. In an increasingly cluttered mailbox, standing out is more important than ever. Let us help you create one that gets noticed, read and remembered.

  • It's about more than staying in touch; it's about staying on top. With bold designs and vivid color, we'll help you create great newsletters to make an instant impression.

  • Commemorate your special event and create a keepsake with a beautiful program. From banquets and ceremonies to weddings and anniversaries, we'll create printed programs worth holding on to.

  • Put your professionalism on full display. For years, our team has helped local businesses create posters that demand a second look.

  • It's not over till it's over. In fact, the final step of a print project may be the most important. We'll make sure your project gets wrapped up with the most appropriate finishing and bindery methods available.

  • See your ideas come to life when you collaborate with our experienced graphic designers. Our artists will work with you to create the perfect design for whatever you need, from banners to brochures.

  • This is our forte: top quality print jobs, done right and right on time. It's what we do best, and we're excited to do it for you—and you can put that in print.

  • Your direct mail doesn't go to nameless prospects. It lands in the hands of real people. Personalize your marketing materials and create a deeper connection with your audience with variable data printing.

Your brainchild is our inspiration.

Let us combine our printing and design expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

Thanks for choosing LIPS Printing Service for all your printing needs!

  • If you would like to place an order or get help with a new project, enter our online Customer Service Center.
  • If you need to download useful software and find helpful information, search our Resources & Support area.
  • To learn more about us, browse through our Company Information section.
  • An easy-to-use pulldown menu, search engine, and link to our contact form appear on each page. As well, feel free to consult the site map at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

Thanks for stopping!

September 30, 2024

Elevate Your Marketing Results through Audience-Based Copywriting

Copywriting is the heart of your marketing campaign. It's more than just catchy phrases or creative slogans: At its core, copywriting is about understanding your audience and crafting a message that resonates with them. When you nail this, your marketing copy becomes a catalyst for conversions.

Ready to supercharge your copywriting? Let's dive into five tips for more effective messaging.

  1. Know your target audience. Understanding your clientele is the first step. It's more than just demographics. It's about getting to know them as individuals. What are their needs, interests and lifestyles? What challenges are they facing? What motivates them? The more you know about your audience, the better you tailor your message to resonate with them.
     
  2. Gauge their stage of awareness. Your potential customers are at different stages in their buying journey. Some just realize they have a need, others compare options, and some are ready to buy. By understanding their awareness stage, you can tailor your message to meet them where they are. This increases the chances of your message hitting home and leading them to the next point in the sales funnel.
     
  3. Craft your value proposition. What sets your product or service apart? That’s your value proposition. But it's not enough to know what makes you unique—you need to understand how your audience actually experiences this value. How does your product or service solve their problems or enhance their lives? Your copy should clearly communicate these ideas, making it easy for people to see why they should choose you.
     
  4. Conduct target audience research. To connect with prospects, you need to know what they’re thinking. Use tools like review mining or focus groups to conduct audience research. This will give you a wealth of insights into their needs, preferences and concerns. Use these insights to craft a message that directly addresses these discoveries. And go a step further—incorporate your audience's actual language into your copy. This will help you articulate their concerns authentically and build a stronger connection.
     
  5. Speak their language. To truly engage your audience, try speaking their language. This goes beyond merely understanding their needs and preferences. It's about using the actual words, phrases and tones they use when they discuss their thoughts and feelings related to what you’re offering. Take a look at the insights you've gathered from your audience research. You'll notice patterns in people’s language when they discuss your product or service. Use this language in your copy. By mirroring their language, your message becomes more than just relatable—it becomes a part of their narrative. This makes your message more engaging and increases the chances of your audience taking the desired action.

Effective copywriting is all about understanding your audience and crafting a message that resonates. It's not about perfecting a headline or slogan; it's about discovering what your audience wants to hear and delivering it in a compelling way. When you put your audience first, your marketing copy becomes a powerful tool for driving conversions. So, before your next campaign, take a moment to reflect on these five tips. They could be the key to unlocking your copywriting potential. Remember, when your words speak directly to your audience, they're more likely to listen. That's when you see your marketing results truly soar.
 

  • What Our Customers Are Saying
    What Our Customers Are Saying

    ____________________________________________________________________________________________

    When it comes to printing needs there are plenty of choices, however, LIPS provides consistently high quality products backed by knowledgeable staff and a graphics department that assures the printed products will be to the highest standards. When you factor in the one on one customer service it is understandable why so many customers work with LIPS again and again!
    Deb Kennedy
    Executive Director
    Broken Bow Chamber of Commerce

    “Professional, efficient, helpful and friendly describe the staff at LIPS. Not only are we very pleased with the quality of the print projects and the timeliness on getting them completed, but their service always comes with a smile. We are grateful to have them be a part of the community of Kearney!”
    ~ Cash-Wa Distributing, Kearney NE

    We have been working with LIPS Printing Service for over a decade. They have excellent service when it comes to pricing, printing, and even design work. They are a very trustworthy company who works to please their customers. They have always got work done on tight time crunches, and do a great job with it. We value their services and enjoy working with them.
    - Taubenheim Gelbvieh

    LIPS has done great work for us for many years, no matter what we order: envelopes, invoices, truck inspection sheets and the list goes on. We always get a quick response; and free delivery makes them a great place to do business with.
    Karen
    Paulsen Inc.

Powered by PrinterPresence