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Crafting an Effective Vision Statement

When it comes to moving a business forward, nothing is quite as important as a vision statement. While a vision statement might be similar to a mission statement, the two have very distinct characteristics. Though mission statements are essentially based on the present, vision statements are focused on the future. Mission statements explain why a company exists, while vision statements focus on the values and hopes the business has for the future. A mission statement focuses primarily on sharing the company’s purpose with customers. Meanwhile, a vision statement is much more concerned with directing a company’s internal team members. 

For this reason, some companies even choose to keep their vision statements private. And while both mission and vision are critical to any successful business plan, a vision statement can sometimes get swept under the rug. A vision statement is a vital part of any successful small business, so today we explore how to craft an effective vision statement to move your business forward. 

 

1. Consider your core values.

First and foremost, consider your core values as a company before moving ahead with the vision statement. Your core values outline where the company wants to go in the future. By identifying the company’s culture, purpose and values, you can be sure to align the vision and mission statements as you move forward.

 

2. Find a need to fill.

Next: identify a need the company fills for customers. How do you help others solve their everyday problems? This should be a core component of the vision statement. After all, you can’t have a vision for the future if you don’t first know what you will be doing. Determine which problems the company addresses and consider how to include those in the vision statement.

 

3. Visualize the future.

Once you have identified the need, visualize the future for the company. Ideally, vision statements should reflect what the company will look like in five to ten years, though the length of time can vary depending on the business type. Identify where the business is at currently, and visualize where you would like it to go in the future.

 

4. Dream big… realistically.

While visualizing, don’t be afraid to dream big for the business… within reason, of course. Balance ambition with realism. Your vision statement should be big enough to excite people, but also realistic enough that it could actually be accomplished. If your vision statement doesn’t seem achievable, you might have a tough time getting fellow team members on board. 

 

5. Use simple, short language.

As you begin drafting the vision statement, it’s important to use simple, clear and concise language. No need to get too wordy here. Focus on limiting the statement to one sentence of about 10 to 15 words. By avoiding lengthy or complicated wording, you ensure the vision statement is as clear as possible, and easier to understand by everyone who reads it.

 

6. Share the vision statement.

Speaking of reading, once the vision statement is drafted, it’s time to finalize and share it with others. Depending on your choice for the business, you could communicate the vision statement with other team members and investors, along with current and potential customers. By communicating the vision statement with others, you also hold the company accountable, as you move forward into the future and strive to accomplish your goals.

Of course, as the business grows, so does the vision statement. A vision statement should adapt and update as the company does, constantly reflecting the goals you want to achieve. An effective vision statement is a vital component of any successful business plan. As you move forward, be sure your vision statement is drafted appropriately and ready to lead your business into a successful future.

  • What Our Customers Are Saying
    What Our Customers Are Saying

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    When it comes to printing needs there are plenty of choices, however, LIPS provides consistently high quality products backed by knowledgeable staff and a graphics department that assures the printed products will be to the highest standards. When you factor in the one on one customer service it is understandable why so many customers work with LIPS again and again!
    Deb Kennedy
    Executive Director
    Broken Bow Chamber of Commerce

    “Professional, efficient, helpful and friendly describe the staff at LIPS. Not only are we very pleased with the quality of the print projects and the timeliness on getting them completed, but their service always comes with a smile. We are grateful to have them be a part of the community of Kearney!”
    ~ Cash-Wa Distributing, Kearney NE

    We have been working with LIPS Printing Service for over a decade. They have excellent service when it comes to pricing, printing, and even design work. They are a very trustworthy company who works to please their customers. They have always got work done on tight time crunches, and do a great job with it. We value their services and enjoy working with them.
    - Taubenheim Gelbvieh

    LIPS has done great work for us for many years, no matter what we order: envelopes, invoices, truck inspection sheets and the list goes on. We always get a quick response; and free delivery makes them a great place to do business with.
    Karen
    Paulsen Inc.

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