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LIPS Printing Service
Phone: 308.234.2319
Fax: 308.237.2323
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We are a full-service printshop that proudly serves the local area.

We do it all...business cards, brochures, newsletters, flyers, posters, invites, postcards, wedding sets, stickers, catalogs, calendars, pocket folders, banners....and so much more. Our team of graphic designers, offset and digital printing experts, and top-notch bindery professionals are ready to turn your project into a one of a kind work of art.

Our Featured Products

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Have an important event coming up? Be sure your invitations reflect that. Let us create beautiful, eye-catching invitations for your baby shower, engagement party, wedding, anniversary party and more.

  • Leave a remarkable first—and lasting—impression with professionally designed letterhead. We'll work with you to create a style that best reflects your business and brand.

  • "It's what's inside that counts" may be true—but it can't hurt to have a little outside appeal as well. Send your mail in style with professionally designed envelopes, from classic black and white to colorful designs.

  • It's time to deliver a stronger campaign. In an increasingly cluttered mailbox, standing out is more important than ever. Let us help you create one that gets noticed, read and remembered.

  • It's about more than staying in touch; it's about staying on top. With bold designs and vivid color, we'll help you create great newsletters to make an instant impression.

  • Commemorate your special event and create a keepsake with a beautiful program. From banquets and ceremonies to weddings and anniversaries, we'll create printed programs worth holding on to.

  • Put your professionalism on full display. For years, our team has helped local businesses create posters that demand a second look.

  • It's not over till it's over. In fact, the final step of a print project may be the most important. We'll make sure your project gets wrapped up with the most appropriate finishing and bindery methods available.

  • See your ideas come to life when you collaborate with our experienced graphic designers. Our artists will work with you to create the perfect design for whatever you need, from banners to brochures.

  • This is our forte: top quality print jobs, done right and right on time. It's what we do best, and we're excited to do it for you—and you can put that in print.

  • Your direct mail doesn't go to nameless prospects. It lands in the hands of real people. Personalize your marketing materials and create a deeper connection with your audience with variable data printing.

Your brainchild is our inspiration.

Let us combine our printing and design expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

Thanks for choosing LIPS Printing Service for all your printing needs!

  • If you would like to place an order or get help with a new project, enter our online Customer Service Center.
  • If you need to download useful software and find helpful information, search our Resources & Support area.
  • To learn more about us, browse through our Company Information section.
  • An easy-to-use pulldown menu, search engine, and link to our contact form appear on each page. As well, feel free to consult the site map at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

Thanks for stopping!

April 20, 2026

Integrating Local SEO for Small Business

At this point in marketing, you may have already heard about search engine optimization. Whether you’re the head of a major corporation, a small business owner or a sole proprietor, you probably have some inklings of how SEO can help you. But have you ever considered local SEO? While similar to organic SEO, local SEO has a slightly more targeted purpose and can help improve your marketing efforts tenfold.

While organic SEO drives traffic from across the world, local SEO allows websites to promote their business online to geographically localized customers. Therefore, the greatest difference between organic SEO and local is intent. For example, let’s say you need to get the oil changed in your car. You could search “car mechanic near me,” and Google would use your location to find a technician in your area.

But, let’s say instead you try to change the oil yourself. Then your search would be more along the lines of “how to change the oil in a car.” At this point, Google doesn’t really care about your location; it searches the internet to find the most relevant and reputable websites to answer your question. So while organic SEO certainly matters, local SEO tends to have a higher impact on driving immediate, physical traffic to your storefront.

How exactly can you utilize local search engine optimization for your website? Here are the essential steps for integrating local SEO in 2026.

1. Optimize Your Google Business Profile
According to recent data, nearly half of all smartphone searches have local intent, and 50% of those users visit a physical location within one day. Google has made it easy to ensure you’re one of the first to pop up—by claiming and optimizing your Google Business Profile (formerly Google My Business).

Managing your profile is simpler than ever; you no longer need a separate app. You can update your information, post photos and respond to customers directly through Google Search or Maps just by searching for your business name. Keeping this profile active ensures that when potential clients search for services you offer, your business pops up immediately with accurate hours and location data.

2. Maintain Consistent NAP Citations
What exactly does NAP stand for? Name, Address and Phone number. Making sure your NAP citations are identical across every corner of the web is vital. Whether it’s your website, social media profiles or directories like Yelp, consistency is key.

In 2026, this isn't just for human users; consistent NAP data helps AI models and "Answer Engines" (like Gemini and ChatGPT) verify your business as a trusted, legitimate source. When these AI tools provide local recommendations, they rely on verified data to ensure they are sending users to the right place.

3. Focus on Semantic Reviews
We know that 88% of consumers trust online reviews as much as personal recommendations. However, the way Google looks at reviews has evolved. It’s no longer just about the star rating; it’s about semantic content.

Google’s algorithms now analyze the specific words customers use to understand exactly what you’re good at. To improve your ranking signals, encourage your customers to mention specific services or products in their feedback (e.g., "The best vegan cupcakes in the city"). These detailed reviews help you rank higher for specific keywords and build deeper trust with potential clients.

Local SEO matters because it allows you to rank higher exactly when a customer is ready to buy. By claiming your profile, staying consistent with your data and building high-quality reviews, you can engage with your community faster than ever. Try out these steps today to grow your local presence!

  • What Our Customers Are Saying
    What Our Customers Are Saying

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    When it comes to printing needs there are plenty of choices, however, LIPS provides consistently high quality products backed by knowledgeable staff and a graphics department that assures the printed products will be to the highest standards. When you factor in the one on one customer service it is understandable why so many customers work with LIPS again and again!
    Deb Kennedy
    Executive Director
    Broken Bow Chamber of Commerce

    “Professional, efficient, helpful and friendly describe the staff at LIPS. Not only are we very pleased with the quality of the print projects and the timeliness on getting them completed, but their service always comes with a smile. We are grateful to have them be a part of the community of Kearney!”
    ~ Cash-Wa Distributing, Kearney NE

    We have been working with LIPS Printing Service for over a decade. They have excellent service when it comes to pricing, printing, and even design work. They are a very trustworthy company who works to please their customers. They have always got work done on tight time crunches, and do a great job with it. We value their services and enjoy working with them.
    - Taubenheim Gelbvieh

    LIPS has done great work for us for many years, no matter what we order: envelopes, invoices, truck inspection sheets and the list goes on. We always get a quick response; and free delivery makes them a great place to do business with.
    Karen
    Paulsen Inc.

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