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LIPS Printing Service
Phone: 308.234.2319
Fax: 308.237.2323
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We are a full-service printshop that proudly serves the local area.

We do it all...business cards, brochures, newsletters, flyers, posters, invites, postcards, wedding sets, stickers, catalogs, calendars, pocket folders, banners....and so much more. Our team of graphic designers, offset and digital printing experts, and top-notch bindery professionals are ready to turn your project into a one of a kind work of art.

Our Featured Products

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Have an important event coming up? Be sure your invitations reflect that. Let us create beautiful, eye-catching invitations for your baby shower, engagement party, wedding, anniversary party and more.

  • Leave a remarkable first—and lasting—impression with professionally designed letterhead. We'll work with you to create a style that best reflects your business and brand.

  • "It's what's inside that counts" may be true—but it can't hurt to have a little outside appeal as well. Send your mail in style with professionally designed envelopes, from classic black and white to colorful designs.

  • It's time to deliver a stronger campaign. In an increasingly cluttered mailbox, standing out is more important than ever. Let us help you create one that gets noticed, read and remembered.

  • It's about more than staying in touch; it's about staying on top. With bold designs and vivid color, we'll help you create great newsletters to make an instant impression.

  • Commemorate your special event and create a keepsake with a beautiful program. From banquets and ceremonies to weddings and anniversaries, we'll create printed programs worth holding on to.

  • Put your professionalism on full display. For years, our team has helped local businesses create posters that demand a second look.

  • It's not over till it's over. In fact, the final step of a print project may be the most important. We'll make sure your project gets wrapped up with the most appropriate finishing and bindery methods available.

  • See your ideas come to life when you collaborate with our experienced graphic designers. Our artists will work with you to create the perfect design for whatever you need, from banners to brochures.

  • This is our forte: top quality print jobs, done right and right on time. It's what we do best, and we're excited to do it for you—and you can put that in print.

  • Your direct mail doesn't go to nameless prospects. It lands in the hands of real people. Personalize your marketing materials and create a deeper connection with your audience with variable data printing.

Your brainchild is our inspiration.

Let us combine our printing and design expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

Thanks for choosing LIPS Printing Service for all your printing needs!

  • If you would like to place an order or get help with a new project, enter our online Customer Service Center.
  • If you need to download useful software and find helpful information, search our Resources & Support area.
  • To learn more about us, browse through our Company Information section.
  • An easy-to-use pulldown menu, search engine, and link to our contact form appear on each page. As well, feel free to consult the site map at any time if you're having trouble locating a particular item. If there's anything we can do to improve our site, please let us know.

Thanks for stopping!

October 12, 2026

Social Media Marketing: Leveraging Facebook Live for Business

A phone livestreaming an event.

Video remains one of the most effective tools for building authentic connections online, with live streaming offering a direct line to your audience in real time. For small businesses, Facebook Live provides an accessible, high-engagement way to boost visibility, interact with followers, and build brand trust.

Whether you are launching a new product or hosting an informal Q&A, here is a step-by-step guide to planning, broadcasting, and getting the most out of Facebook Live.

1. Set Up a Plan
Before hitting the broadcast button, establish a clear purpose and outline for your session. While audience members appreciate the spontaneous, human side of live video—including minor unscripted moments—going in completely blind can lead to awkward lulls.

  • Define your objective: Know what you want to achieve, who will be on camera, and what key takeaways your audience should receive.
  • Prepare talking points: Draft compelling bullet points to keep the conversation moving smoothly rather than reading from a rigid script.
  • Schedule in advance: Use Meta Business Suite to schedule your livestream up to 24 hours ahead of time so followers can set reminders and tune in on time.

2. Generate Interactive Content Ideas
Facebook Live works best when it encourages two-way communication. Consider these formats when planning your content strategy:

  • Live Q&A sessions: Answer audience questions in real time as viewers drop them into the comment section.
  • Team spotlights and interviews: Introduce leadership, employees, or guest experts to put human faces behind your brand and build consumer trust.
  • Behind-the-scenes tours: Give viewers an insider look at your workspace, facility, or event setup.
  • Crowdsourcing and feedback: Test new concepts, gather feedback on prospective logo designs, or gauge interest in upcoming products or services.
  • Major announcements and events: Share major company updates, launch holiday promotions, or celebrate new business locations live with your community.
  • Co-hosted broadcasts: Invite remote co-hosts or guest speakers to join your stream directly for joint discussions and panel sessions.

3. Choose Your Setup and Start Broadcasting
Modern Facebook Live supports both mobile and desktop setups depending on your production needs:

  • Mobile broadcasting: Ideal for on-the-go content, walk-through tours, or quick informal updates directly from the Facebook app.
  • Desktop broadcasting (Meta Live Producer): Best for structured webinars, presentations, or higher-production streams. Broadcasting from a desktop browser via Meta Live Producer allows you to connect external microphones and cameras, share your screen, run live polls, and pin featured product links during the stream.

4. Maximize Engagement and Repurpose Your Content
To maximize the value of your broadcast:

  • Interact live: Pin key links in the comments, acknowledge viewers by name, and run live polls to keep the audience engaged throughout the broadcast.
  • Include a clear CTA: Direct viewers to your website or invite them to follow your page for future updates.
  • Repurpose footage: Once the stream closes, Facebook automatically saves the broadcast to your page. Edit key highlights into short-form Meta Reels or social clips to drive ongoing engagement long after the live stream ends.

When it comes to storytelling on social media, Facebook Live takes marketing to a whole new level. Live video offers fast, dynamic, and visual engagement that allows your company to build real trust and transparency with viewers. By utilizing this powerful tool, your small business can expand its reach, gain new followers, and turn casual viewers into loyal customers. So set up your camera, hit go live, and get streaming!

  • What Our Customers Are Saying
    What Our Customers Are Saying

    ____________________________________________________________________________________________

    When it comes to printing needs there are plenty of choices, however, LIPS provides consistently high quality products backed by knowledgeable staff and a graphics department that assures the printed products will be to the highest standards. When you factor in the one on one customer service it is understandable why so many customers work with LIPS again and again!
    Deb Kennedy
    Executive Director
    Broken Bow Chamber of Commerce

    “Professional, efficient, helpful and friendly describe the staff at LIPS. Not only are we very pleased with the quality of the print projects and the timeliness on getting them completed, but their service always comes with a smile. We are grateful to have them be a part of the community of Kearney!”
    ~ Cash-Wa Distributing, Kearney NE

    We have been working with LIPS Printing Service for over a decade. They have excellent service when it comes to pricing, printing, and even design work. They are a very trustworthy company who works to please their customers. They have always got work done on tight time crunches, and do a great job with it. We value their services and enjoy working with them.
    - Taubenheim Gelbvieh

    LIPS has done great work for us for many years, no matter what we order: envelopes, invoices, truck inspection sheets and the list goes on. We always get a quick response; and free delivery makes them a great place to do business with.
    Karen
    Paulsen Inc.

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